Brand Design
7 Brand Design Examples That Turned Unknown Startups into Category Kings
Dissect the color, typography, and positioning choices in these game-changing brand design examples
by Paula O.
Read Article Shape perception. Own the room. The art and science of turning vision into a visual identity that customers can’t ignore—and competitors can’t copy.
Dissect the color, typography, and positioning choices in these game-changing brand design examples
In today's competitive business landscape, the terms "brand strategy" and "brand identity" are often used interchangeably, yet they represent very different aspects of branding. Understanding the difference is essential for building a brand that "clicks" with customers. As a digital branding agency, we've seen firsthand how confusion between these concepts can lead to missed opportunities and costly mistakes.