Brand Design

Shape perception. Own the room. The art and science of turning vision into a visual identity that customers can’t ignore—and competitors can’t copy.

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Brand Strategy vs Brand Identity: What’s the Difference?

Brand Strategy vs Brand Identity: What’s the Difference?

In today's competitive business landscape, the terms "brand strategy" and "brand identity" are often used interchangeably, yet they represent very different aspects of branding. Understanding the difference is essential for building a brand that "clicks" with customers. As a digital branding agency, we've seen firsthand how confusion between these concepts can lead to missed opportunities and costly mistakes.

by Maya S.
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